Firewheel Town Center, along with other area Simon malls, announced the second year of a national engagement with Susan G. Komen®, pledging to donate $1 million each year for the next two years to support the fight against breast cancer*.
“Based on the success we experienced with the 2015 campaign, Simon is pleased to be increasing our pledge of support to Susan G. Komen in 2016,” said Krystal Zell, senior vice president of Field Marketing for Simon. “Through the More Than Pink movement, we are throwing our support behind Komen’s Bold Goal of reducing current breast cancer deaths in the U.S. by 50 percent in the next ten years.”
“We are delighted to see our partnership with the dedicated people at Simon grow stronger,” said Dr. Judy Salerno, Komen president and CEO. “Simon’s commitment to our More Than Pink movement helps move us closer to our mission and achieving our Bold Goal. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer and play a key role in bringing our mission to people in communities across the country.”
Activities include:
Discount card program: At Allen Premium Outlets and Grand Prairie Premium Outlets, $10 discount cards will be sold providing 25% off one item at participating retailers. At Firewheel Town Center and North East Mall, $5 discount cards will be sold providing 15-25 percent off one item at participating retailers. Proceeds go to Susan G. Komen.
More Than Pink Hero Wall: An opportunity for survivors and their families to visually articulate their strength during their fight with breast cancer. Shoppers may purchase a sticker for a $1 donation and post the sticker on the More Than Pink Hero Wall. All proceeds go to Susan G. Komen.
Hero photo opportunity: An ‘I Am More Than Pink’ backdrop will be used as a selfie station during October. All will be encouraged to use the hashtag #morethanpink
Local: Firewheel Town Center: Shoppers are invited to participate in a Hero photo opportunity during Firewheel Town Center’s Fall Festival Oct. 22, 11 a.m. – 2 p.m. in The Park.
In Oct. 2015, Simon nearly doubled its goal of raising $250,000, donating more than $470,000 to Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.
*From Oct. 1, 2016 to Sept. 30, 2018, Simon is proud to support Susan G. Komen® and, with the help of generous individuals like you, will guarantee a contribution of at least $1,000,000 for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen’s Race for the Cure® and promotion of Komen’s Do-It-Yourself fundraising platform.
About: Simon is a global leader in retail real estate ownership, management and development and an S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.
About: Susan G. Komen® is the world’s largest breast cancer organization, funding more breast cancer research than any nonprofit outside of the federal government while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $920 million in research and provided more than $2 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries. Visit komen.org or call 1-877 GO KOMEN.